Advertisers . . .
will be empowered to create
individual conversations with their consumers through sight, sound,
and motion —
not just through Direct or Online Marketing.
Broadcast/Cable Networks . . .
will not only reap the same benefits as their advertisers, but they will improve their ratings as well as enjoy higher CPMs.
CE Manufacturers . . .
finally get to participate in an
ecosystem that provides them with continuing revenue after the initial sale.
Consumers . . .
will enjoy more engaging TV programming and more relevant advertising while merging much of their daily web life with
their home entertainment experiences. |
